When it comes to designing a successful SEO campaign, it’s crucial to pay attention to both on-page and off-page SEO. However, if you want to offer an exceptional browsing experience to the customers, it’ll be much more imperative to focus on on-page first. For people who don’t know on-page factors determine how your website interacts with the users. Even if you have a strong backlink profile, you need remarkable usability to drive the customers through the entire sales funnel.
In this brief guide, we are going to share some of the most helpful on-page SEO tips so that you can optimize your website for better search visibility. Even if you are planning to look for affordable SEO services for small business, these on-page tactics will help you ensure that your SEO campaign is on the right track.
1. Write Well-Optimized Title Tags
The title tag is used to specify the title for a particular web page. The clickable part for a web page in Google search results is the title. Since it’s the first thing that users will notice about your brand, it’ll be crucial to write well-optimized title tags. Avoid writing duplicate and traditional titles as they’ll damage your website’s SEO performance.
Try to come up with unique ideas to make the titles more compelling. Also, keep in mind that the title length should not exceed 70 characters otherwise Google will automatically truncate it. So, focus on writing unique, short, and compelling titles that encourage the users to click the link and help you improve the overall CTR (Click-Through-Rate).
2. Publish High-Quality Content
Content is the most important on-page factor that’ll help you engage your potential customers more easily. If your website doesn’t have high-quality content, it’ll become challenging to retain website visitors. As a result, your website’s overall bounce rate will increase drastically.
To avoid such a scenario, make sure to write high-quality content that grabs the user’s attention and encourages them to spend more time on the website. With high-quality content, you’ll be able to convert leads into long-term clients and get more conversions. To write well-optimized content, you should also add the target keyword (along with a few LSI phrases) to rank higher in Google SERP.
3. Optimize Pictures
Optimizing images is as important as writing high-quality content. No doubt, publishing images give you the opportunity to make your web pages more appealing, they can also damage your website’s SEO performance. So, if you are planning to upload images on your web pages, make sure to optimize them beforehand. Here are some of the ways to optimize your pictures for better search visibility.
- Compress each image before uploading so that it doesn’t affect the website’s loading speed
- While uploading pictures, make sure to add alt-text and image title. This will help them appear in Google’s image results.
4. Optimize Loading Speed
Another crucial on-page factor is the loading speed of a web page. If you want to retain customers, it’ll be important to optimize the loading speed of each web page to ensure that people don’t have to wait for several minutes for your web pages to load.
The general thumb rule says that a web page shouldn’t take more than three seconds to load. So, test all your web pages and make sure they load quickly. If you’re going to avail of guest posting service then the team will take care of the page loading speed on their own.
On-page SEO is a crucial part of designing a successful SEO India campaign. If you’re looking to grow your website’s online presence and get quality traffic, make sure that its on-page SEO is intact. The above-mentioned tricks will help you optimize different on-page elements of your website.