We are going to talk about a couple of new Good Adwords tricks, or Google Ads tricks for 2019 and beyond. So guess what? Some of these tips are going to be new ones and then you're going to have some that are, what is old is now new again.
Talking about this, it's like, I get a lot of people that are like, what should we do around Google Ad search? Well, there are a couple of new things but it's, for the most part, they've been doing a good job of maintaining their search algorithm, which is what they do in terms of SEO and then around paid media, or paid ads, they've been increasing incrementally in the last couple years.
Google has invested a ton into artificial intelligence. They've gone and bought a couple of startups, AI startups, data startups. What I will tell you, the first thing, every company that's going to succeed in the future is going to be a data company, right?
You have to have some way of taking the data that you have, maybe creating some form of API and then letting these other tools, software, connect with each other, let them talk nicely to each other, that way you can leverage data to make more powerful business decisions.
Adwords through Youtube
YouTube, still the second largest search engine in the world, a lot of people use it, so specifically around YouTube advertising, custom intent audiences. If I am searching for an orange coffee mug in Google, I can actually show all people that I've searched for orange coffee mugs, a YouTube video, specifically around orange coffee mugs. Think about how powerful that is. I go to Google, I type in a search, orange coffee mugs, and then I go to YouTube later, when I'm messing around and I see an orange coffee mug ad, or it's like, oh I think I searched that later, I think I might take an action.
The other thing you have is custom affinity audiences. They can see who's in market, who's looking to buy right now, based on the actions they take and maybe in Gmail, they've searched for family portraits, and then they go to YouTube and they search the same things as well, maybe they walk around a frame store, and that person has some type of Google app installed on their phone, right? So they have all these data points, how in the world are they not going to know that you're looking to take action?
They can say a top five to 10% of these people are looking to take an action. If they have those data points and you can leverage that, you're going to make better business decisions.
Remarketing Lists For Search ads
Now, this is not exactly new, but not a lot of people do this, RLSA's, some remarketing lists for search ads. If somebody visits our website, our website gets about 200,000 visits a month right now. I only want to target those people that have visited our website and are typing in a keyword. So a keyword like, marketing agency, is actually very expensive, we're talking 20 to $30 per click. I don't want to target everybody that's searching marketing agency, I only want to target people that have visited my website for over five minutes and they are looking on Google for a marketing agency. That's a lot more powerful.
The final thing I'll add right now is, take your Google ads, hook it in with your YouTube channel, hook it in with your Google Analytics profile, and you're going to be able to combine that data too. So we talked about how everybody's becoming a data company but you need to focus more on data too. You got to leverage the data that you have right now and use it to your advantage, cause a lot of people aren't doing this stuff right now so here's your chance to get a leg up on your competition.
Those are just a couple things that you can do when it comes to new tricks around Google Ads for 2019 and beyond and don't forget to party as well. Let us know what you plan to do with one of these and then leave it in the comments.